Haley Entered 2024 With $14.6 Million, Fueling Her Enduring Bid


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Nikki Haley, the last candidate standing between former President Donald J. Trump and the Republican nomination, raised $24 million in the last three months of 2023 and entered this year with $14.6 million in her campaign account, a hefty sum that has all but ensured she will have the money to press on with her insurgent bid for the White House.

The final fund-raising numbers of last year do not reveal how much Ms. Haley, the former governor of South Carolina, has raised since she came in a distant third place in the Iowa caucuses on Jan. 15, then lost again in the New Hampshire primary election eight days later.

But the filings with the Federal Election Commission on Wednesday do indicate that her frugal presidential campaign has kept a lid on spending as it has pressed for new contributions.

“We are running a smart campaign and that means spending our money wisely,” said Olivia Perez-Cubas, a spokeswoman for the Haley campaign. “Seventy percent of Americans don’t want a Biden-Trump rematch, and we have the resources and energy to make sure that doesn’t happen.”

While Ms. Haley’s campaign handled money carefully, a super PAC backing her, SFA Fund Inc., spent heavily on advertising in 2023. The group reported raising $50.2 million in the second half of 2023, for a total of $68.9 million all year, but spent nearly all of it, ending the year with about $3.5 million on hand.

This week, Ms. Haley, who was Mr. Trump’s first ambassador to the United Nations, made her pitch to some of the wealthiest donors in the country, seeking their support as she continues a long-shot bid for the Republican nomination. And when the week is done, her aides say, she will sit down, as she has throughout her run, and personally review her campaign’s expenses.

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Haley Entered 2024 With $14.6 Million, Fueling Her Enduring Bid

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